“Guys come here to lose weight, but they get motivated and enthusiastic.” “Our philosophy here is all about motivation,” Brooker said. In fact, he said, “I get guys walking out of here saying, ‘Thanks rabbi.’”Īs much as he preaches healthy eating and good choices, he also pitches motivation and enthusiasm, rules to live by, and even what to shop for. It’s there that Brooker and staff like Vassallo address members in a manner that’s been compared to a revivalist meeting.īrooker doesn’t dispute that characterization. A wall in the offices features profile photos of “before” shots that resemble a police mug shot, only it’s the protruding guts of the incoming members that stand out, not their faces.Īt the centre of the offices is a meeting room with dozens of chairs facing a slightly raised dais and whiteboard. Like others who preceded him into the program, Vassallo had his photo taken as a fat man. Today, he’s a part-time employee of the program, passing along his experiences and motivating other overweight men to begin shedding excess pounds, enhancing their health and boosting their self-esteem. Vassallo attributes his weight loss to the advice, support and camaraderie he received as a member of the program. And Harvey Brooker, the guy behind the Harvey Brooker’s 20/20 Weight Loss Program for Men, has been in business for more than 25 years. That’s just the kind of endorsement that’s music to your ears if you’re in the weight loss business. “I lost more than 120 pounds in 13 months and I’ve kept it off for a couple of years,” he said. Today, he looks fit and lean and closer to 172 pounds. When he walked in the door at Brooker’s North York offices in June 2010, he weighed in at a hefty 290 pounds. Tony Vassallo is one of Harvey Brooker’s notable success stories.
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